South by Southwest Sydney & Melbourne Free Meetups



While we just opened artist submissions July 8 for bands to apply to showcase at the South by Southwest Music Festival & Conference  March 17-22 in Austin, Texas ( , we’ve also just opened registration & hotels for SXSW 2015 with over 70 delegates signed up in the first day alone!.  We’re holding SXSW Meet ‘n’ Greet free events in Melbourne & Sydney (August 12 & 13) for music artists & professionals as well as those wanting to attend the Interactive and Film Festivals which precede Music March 13-16.


First up is Melbourne’s Corner Hotel 5:30 Tuesday August 12 (57 Swan St., Richmond) with an hour of networking drinks, followed by a panel of SXSW veterans and experts divulging tips & secrets with a Q&A until 9pm.  And to kick it off, it’s Taco Tuesday at The Corner, SXSW’s favourite Melbourne venue.  No RSVP necessary.  Speakers include:

Brad Thomas   SXSW Travel Agent—Entertainment Travel Partners

Alex Lefley–Group Account Director Edelman PR

Millie Millgate–Executive Producer Sounds Australia

Paul Cashmere–Executive Producer

Andrew Mast–Managing Editor TheMusic

With 2 more speakers TBA

moderated by Phil Tripp—SXSW Representative


We repeat the exercise in Sydney 5:30 Wednesday August 13 at the Newtown Social Club (387 King St., Newtown) with an hour of networking drinks, followed by a panel of SXSW veterans and experts divulging tips & secrets with a Q&A until 9pm.  Both events are free and open to all comers.  No RSVP necessary.  Speakers include

Gregg Donovan   Manager–Airbourne, Grinspoon, Boy & Bear, Josh Pyke & more

Brad Thomas   SXSW Travel Agent—Entertainment Travel Partners

Shaun O’Connor   Technologist–Publicis Mojo, formerly TBWA

Glenn Dickie    Export Music Producer–Sounds Australia

Larry Heath   Founder & Editor—The AU Review

Sophie Blachford   Client Partner–Facebook

Jackie Kralj    Digital Music Strategist–Digirascal

moderated by Phil Tripp—SXSW Representative


Our official travel agent, Brad Thomas of entertainment Travel Partners and a 10 year veteran of SXSW , will be with me at both shows giving tips on saving money, hotels outside the grid, direct flights to Austin via LAX or Dallas and much more.   He is constantly unearthing great deals like this week’s Qantas SYD/LAX/SYD $1299 economy or lower business fares.  So you have it, his email is and phone (02) 9280 3767.

Entertainment Travel Partners (bottom)

I’ll be at both shows but am available to answer any queries as the SXSW 12 -year representative for Australia, NZ and Hawaii.  Email is and phone (041) 22 666 77.

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For artists wanting to showcase, the submission process starts with an online EPK application exclusively through Sonicbids for US$33 at  The price rises to US$45 from September 12 and submissions close October 10.  It’s best for Australian acts to apply early when listening committee members have more time to spend on international acts submitted before the last minute rush, making it easier to apply for state and Federal grants as well as US visas.

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In its 29th year, from unsigned bands to indie and major label headliners, SXSW continues to be the premier music event that sets the tone and direction of the industry by introducing the hottest new talent, and showcasing the new directions and sounds of the most important musical acts in the world, while providing an ideal environment for bands to learn from and meet the music industry professionals that can help them further their careers.


For Australian artists, support is given for extra concerts, the Aussie BBQ all day event, networking breakfasts and other sessions as well as a stand presence in the SXSW Trade Fair exhibition through industry and government supported export body SoundsAustralia.  Grants at state level are available and the Australia Council has additional funding support for bands and managers to attend SXSW.  In the past decade more than 400 Australian bands have played at SXSW with many obtaining record and publishing deals, management, agency representation and festival slots as well as touring connections.


Registration and hotel reservations for delegates open early August at



51 Officially invited artists showcased out of 74 that were invited

6 Artists also played that were not official invitees

SoundsAustralia estimates all acts combined played over 316 performances at SXSW

21 Artists also played SoundsAustralia Los Angeles BBQ preceding SXSW

Over 240 Australian artists applied for showcases



• Music Festival Showcasing Acts: 2,371; International acts: 553 from 57 foreign countries

• Music Festival Stages: 111

• Music Festival Acts That Applied: 7,960

• Music Festival Participants including Registrants & Artist Wristbands: 27,991 (from 82 foreign countries)

• Music Conference Sessions: 214Festival

• Music Conference Speakers: 811

• Music Media in Attendance (approximate): 2,821



• Interactive Conference Participants: 32,798 (from 82 foreign countries)

• Interactive Conference Sessions: 1,100

• Interactive Conference Speakers: 2,377

• Interactive Media in Attendance (approximate): 3,198



• Film Conference Participants: 18,747 (from 66 foreign countries)

• Film Conference Sessions: 200

• Film Conference Speakers: 566

• Films Screened: 133 Features; 114 Curated Shorts (from 6,494 Submissions)

• Film Festival World Premieres: 89; North American Premieres: 11; US Premieres: 8

• Film Festival Attendance: 72,035

• Film Media in Attendance (approximate): 2,084



• SXSW Trade Show Exhibit Spaces: 568; Attendance over 4 days (approximate): 65,000

• Digital Creative Job Market Exhibit Spaces: 53; Attendance over 2 days (approximate): 4,000

• SXSW Gaming Expo Exhibit Spaces: 193; Attendance over 3 days (approximate): 45,500

• Music Gear Expo Exhibit Spaces: 70; Combined attendance with Flatstock in 3 days (approximate): 43,000

• Flatstock 43 Poster Show Exhibit Spaces: 128;

• Official SXSW Parties: 127